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The Africa Trade Office kick-offs Export One: Africa!
For Immediate Release
March 01, 2011
For Information Contact:
Pat Thornton, Director of Marketing
Prince George's County EDC
(o) 301-925-0244; (c) 240-533-5084
On Monday, March 28, 2011 The Africa Trade Office kick-offs Export One: Africa!, an international business course designed to provide "new-to-export" companies a detailed review of the fundamentals of international business and trade and to demystify trade for U.S. firms. The course will be taught by Bowie State University Professors and held on Monday evenings from 4:55 pm to 7:25 pm for 8 consecutive weeks.
The course is primarily for CEOs and business development officers of successfully operating U.S. small companies, undergraduates and graduate students focused on international business. The curriculum is geared towards action-producing an export marketing plan, completing a trade deal, and participating in a trade mission to Ethiopia and Ghana in June 2011. The course will weave the principles of international business with the practical experience and recommendations of practitioners (government and private sector). Course topics will include, The Plan, Marketing and Market Research, Financing, Shipping, Supply Chain Management, Managing Your International Business and Presentations.
The Africa Trade Office (ATO), established in 2008 through an SBA grant, and the Bowie State University International Business Initiative (BSU-IBI) led by the College of Business are collaborating with the Department of English and Modern Languages, and Addis Ababa University (AAU), in Ethiopia, as well as area Chambers of Commerce to enhance the abilities of current and potential small and medium-sized businesses (SMEs) in the Washington Metropolitan area to do business internationally.
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